Title

Client: Paragon Custom Homes
My Role: Lead Graphic Designer

Designing for a high-end residential builder with 25 years of experience requires a digital presence that reflects the quality of their million-dollar custom properties. Paragon Custom Homes needed a complete visual overhaul to move away from their outdated burgundy and gold site and establish a unique, premium identity in the local market. I developed a sophisticated, dark-themed website that aligns with their custom builds, which included modernizing their logo and implementing a clean, capital-letter navigation menu with a sleek overlay. To properly showcase their portfolio, I engineered an interactive projects layout featuring distinct door imagery for the landing pages and a dynamic, expandable scrolling gallery for their property photos. By incorporating scrolling banner text, a streamlined awards section, and a clear contact webform, the final design provides a luxurious, user-friendly experience that perfectly matches the exceptional quality of their physical craftsmanship.