Southwest Interiors Website Design

Client: Southwest Interiors
My Role: Lead Graphic Designer

When Southwest Michigan Granite launched their new home remodeling division, Southwest Interiors, they needed a dedicated digital platform heavily focused on their premium cabinetry. As the Lead Graphic Designer, I was responsible for both the new brand identity and the digital build, starting with the complete design of a custom “SI” logo to establish their unique visual presence. I then developed a sleek, dark-themed interface that utilized their established brand colors to maintain visual continuity with the parent company. To prioritize large, high-quality product imagery, the user experience was tailored for a digital showroom feel, featuring dynamic, right-to-left picture sliders that elegantly display their comprehensive range of cabinets, countertops, flooring, and showers. By cleanly integrating offsite links to trusted manufacturer catalogs rather than traditional service pages, the final design operates as a highly visual, streamlined gallery that effectively drives showroom interest.