Southwest Interiors Brand Identity & Logo Design

Client: Southwest Interiors
My Role: Lead Graphic Designer

When Southwest Michigan Granite launched their new cabinetry and remodeling division, Southwest Interiors, they needed a completely new brand identity that felt both modern and established. As the Lead Graphic Designer, I engineered a custom “SI” monogram that visually forms an isometric 3D space, perfectly reflecting the architectural and structural nature of their work. I paired this bold, geometric emblem with their legacy black and gold color palette to maintain a strong visual connection to the parent company. To ensure the brand scaled flawlessly across all mediums, I developed a comprehensive branding package, applying the new identity to high-impact billboards, 3D exterior building signage, and premium apparel. The final result is a sleek, industrial aesthetic that bridges the gap between construction and luxury interior design, giving the new division a commanding, premium presence in the local remodeling market.