Bert’s Bakery Website Redesign

Client: Bert’s Bakery
My Role: Lead Graphic Designer

Redesigning the digital presence for Bert’s Bakery, a local shop whose previous website was built in 2011, required balancing an inviting aesthetic with crucial operational upgrades. Because the bakery was facing employee shortages and spending excessive time handling custom cake orders over the phone, the primary objective was to streamline their workflow. I designed a colorful, light-toned interface utilizing a black, pink, and white color palette that immediately highlights their core offerings, including cupcakes, cheesecakes, and mini cupcakes. To alleviate phone traffic, I integrated detailed, custom ordering forms for both wedding and all-occasion cakes, including specific instructions for customers to email pictures for edible designs. The new layout also distinctly organizes crucial contact information for their Westnedge and Comstock locations, clearly noting that orders are not taken at the Comstock site. By removing outdated sections and highlighting their recent awards, the final design modernizes their brand and transforms their website into an efficient tool that saves the staff valuable time.