Pennings Handyman Website Design

Client: Pennings & Sons
My Role: Lead Graphic Designer

While the primary Pennings & Sons website was engineered for the high-end luxury market, their Handyman division required a completely different digital strategy. Targeting homeowners looking for smaller, faster home updates, I designed a sister-site that prioritizes accessibility, speed, and immediate action. Moving away from the editorial aesthetic of the parent company, I established a vibrant, energetic orange color palette to signal efficiency and approachability. The user experience is strictly engineered for lead generation, placing a prominent, easy-to-use estimate form directly in the hero section. By organizing their extensive list of home services into a clean, intuitive grid and prominently featuring their actual team members to build local trust, the final design keeps the user journey efficient while maintaining the overarching quality standards of the parent brand.