W-L Molding of Michigan Website Design

Client: W-L Molding of Michigan
My Role: Lead Graphic Designer

Taking a legacy manufacturing company into the modern digital space requires balancing deep historical credibility with cutting-edge functionality. W-L Molding, a precision injection molding company operating since 1945, came to us with a completely dormant web presence. Their goal was to build a highly technical, interactive B2B platform that could streamline their online quoting process and showcase their massive production capabilities to core industrial clients. I designed a clean, robust interface anchored in deep corporate blues, utilizing 45-degree geometric angles to give the site a dynamic, forward-leaning aesthetic. To immediately establish trust with procurement teams and engineers, I highlighted their impressive operational stats and ISO/NMSDC certifications directly in the hero section. By structuring their complex matrix of “Industries” and “Capabilities” into an intuitive, scannable grid system, the final design transformed a blank digital footprint into a powerful, automated sales and recruitment tool.